IT promises to be a Christmas to remember for one Ferbane man who is starring in a major TV advertisement for the festive season.
Viewers will see 34-year-old Tadhg Devery, a carpenter and aspiring actor, returning home for Christmas with a gift of Tipperary Crystal.
The ad featuring the Moyclare man hit the screens for the first time last Friday and will be broadcast until Christmas Eve on Virgin TV and RTE.
Tadhg said he was delighted when contact was made with him by media production company Dundara.
“I applied and the director got back to me and said they were very interested in having me on baord and I was suited for what they were looking for,” said Tadhg.
He had previously worked with the director, Dundara owner Enda Grace, and the Tipperary Crystal ad was the fulfilment of an aim Tadhg had set himself for 2018.
“I said at the start of this year my goal was to get a TV ad and to get a Christmas one was even better. We shot this last April, we had snow machines from Game of Thrones and everything. It was mental, it was a great experience,” he said.
Tadhg is no stranger to the camera, having recently featured in a video accompanying a Simon Casey single, Tipperary Waltz.
He also pops up on Irish-made shows which air on CBS Reality and he played a victim in the documentary series Assassins about serious crime in Dublin.
The Christmas ad for Tipperary Crystal is sure to be a hit because it features one of the most famous seasonal songs of them all, Driving Home for Christmas by Chris Rea.
Tadhg explains how the ad sums up a familiar Christmas story of homecoming.
“It's lashing down snow and I'm trying to get home to my family and I get stuck in traffic and I just make a decision to get out of the taxi and walk it, just to get home. I end up getting to the house and my daughter runs to me and there's a big hug,” he says.
The director Enda Grace said Tadhg, his on-screen daughter Katie (played by Eabha Moore), the child's mother (played by Cork woman Orlaith McManus) all “gelled perfectly”.
“We had worked with Tadhg on a number of occasions. He is a fantastic talent and that translated effortlessly on screen,” said the director.
Dundara Television and Media believe they have produced a piece which shows the importance of family at Christmas and which focusses on gifting.
Back in the real world, Tadhg is preparing for an especially large, traditional Irish Christmas at home in Ferbane with his parents Tim and Marie Devery, and his three siblings.
“They've got 15 for Christmas this year with cousins and relations. Everybody is coming to my home place this year so it'll be busy,” he remarked.